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Download e-book for kindle: Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

By Donald Self

ISBN-10: 0866568891

ISBN-13: 9780866568890

the yearly fiscal burden of alcohol abuse within the usa is marvelous, but the alcoholism remedy has been traditionally affected by governmental rules, ethical crusades, advocacy of particular therapy techniques, and a scarcity of selling wisdom. here's the 1st targeted set of study at the advertising and marketing of alcoholism therapy providers. The authors of this much-needed volume--reputable advertising and examine scholars--greatly extend the present base of data about the alcohol remedy advertising subdiscipline, together with the referral process analyses of marketplace potentials for companies, promotional attempt session for brand spanking new services, and the evolving nature of scientific companies distribution platforms. via in-depth interviews with therapy prone, referral assets, and previous consumers of therapy amenities, and in significant studies of literature at the topic, Alcoholism remedy advertising offers basic study and common learn findings to supply sensible advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self


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